Loyalty Marketing (CRM-MKT-MPL-LOY)

Processes member activities against the reward rules of a loyalty program, resulting in rule actions being performed. Depending on the type of the member activity, the action can result in earning of points, change of tier, update of a member attribute, or execution of a customized action.

Example

You can earn miles and status miles with a member activity of type flight. You can also earn bonus miles, depending on the flight segment and other attributes such as offer rules.