An instrument in marketing used to organize and implement loyalty management.
You use this business object to encapsulate all aspects of your loyalty program, including the following:
You can create multiple loyalty programs. Your business partners can participate as members in multiple loyalty programs.
You can retain customers by letting them earn points for buying your products or services. Customers can redeem the earned points for products or services.
You can have partners in your loyalty program. Your customers can earn points with your partners and not just with you as the host of the loyalty program.
Members of your loyalty program can earn and redeem loyalty points by doing defined member activities.
Loyalty programs are an object type and category of marketing project. In the marketing project hierarchy, you can create reward rule groups and campaigns in loyalty programs. You can create reward rules in reward rule groups.
For each loyalty program type, you define parts such as the following:
For more information about the settings for these parts, see Customizing for Customer Relationship Management
under .
In a loyalty program, you can define parts such as the following:
Generic services such as notes, attachments, and change history
A loyalty program can have one of the following system statuses:
System Status |
Subsequent System Status |
---|---|
Created |
Released |
Released |
Locked or Finished |
Locked |
Released or Finished |
Finished |
None |
The system status of the loyalty program affects the operations that you can do:
Operation |
System Status |
|||
---|---|---|---|---|
Created |
Released |
Locked |
Finished |
|
Delete loyalty program |
Yes |
No |
No |
No |
Edit loyalty program |
Yes |
Yes |
No |
No |
Create, edit, or delete reward rule group |
Yes |
Yes |
No |
No |
Create, edit, or delete campaign |
Yes |
Yes |
No |
No |
Create membership |
No |
Yes |
No |
No |
Process member activities |
No |
Yes |
No |
No |
When you create a loyalty program, the system assigns you to the loyalty program with the partner function Employee Responsible
(00000014
). As standard, this partner function uses the access sequence Organizational
Data: Employee of Responsible Organizational Unit
(CH08
).
Optionally, you can assign the person responsible for the loyalty program with the partner function Loyalty Manager
(LOY_MAIN
). This partner function is for informational purposes only in the loyalty program.
For more information about the use of partner functions, see Partner Processing.