Segmentation Model
A segmentation model consists of individual segments and target groups or product segments that are to be interpreted together, for example, because they are all connected to a particular marketing campaign.
A segmentation model can be based on a segmentation basis.
Structure
A segmentation model is a hierarchical structure containing one or more branches and is read and processed from top to bottom.
The following figure shows the structure of a segmentation model with segments and a target group.
A segmentation model can contain the following segmentation elements:
Segmentation basis
A segmentation basis is not a static list of business partners but rather a combination of filters, which can be modeled and saved just like a segment. This ensures that when modeling target groups you do not work with an outdated list of business partners as your segmentation basis but rather the number of currently available business partners is restricted for the user by using filters.
Segments
A segment is the logical description of a number of business partners using filters (attributes and attribute values) and modeling actions. The segment contains the criteria according to which the business partners are to be selected and subsequently combined in target groups. A segment is one branch of the segmentation model when read from top to bottom.