Object documentationAttribute List

 

Attribute lists are lists of selection criteria that are used to model segments. These selection criteria can derive from one of the following data sources:

  • Business partner master data (obtained by means of InfoSet queries)

  • Marketing attributes (grouped together as attribute sets)

  • Key figures and attributes from SAP NetWeaver Business Warehouse (SAP NetWeaver BW) (determination via BW reports or by exporting a CSV file)

  • External list management (only in classic segmentation)

Each attribute list is assigned a usage according to how it is used in segmentation (campaign, product proposal, and so on).

Each attribute in the list is assigned a certain attribute type, to which in turn a display type is also assigned, with which you define the way in which this attribute is displayed during segmentation. You make these settings in Customizing for Customer Relationship Management, under Start of the navigation path Marketing Next navigation step Segmentation Next navigation step General Settings End of the navigation path, in the activities Define Attribute Types and Assign Attribute Types to Display Types.

Note Note

In the standard system, you also see attributes from attribute lists with other usages. You can change the standard system as follows:

  • The system only displays attribute lists for the usage of a segmentation model, which belong to the same usage as the data model usage.

  • The system only displays attribute lists for the usage of a segmentation model, which belong to the same category as the data model usage.

Change the standard system in Customizing for Customer Relationship Management under Start of the navigation path Marketing Next navigation step Segmentation Next navigation step General Settings Next navigation step General Settings for Segmentation End of the navigation path.

  • If you only want to see attributes for the same usage, enter the value Yes for the attribute Only Attribute List of Same Usage.

  • If you only want to see attributes for the same category, enter the value Yes for the attribute Only Attribute List of Same Category.

End of the note.