Component documentationLead Management

 

You can use leads to facilitate your company's chance to do business. Leads enable you to provide a streamlined link between marketing and sales, so as to accelerate the process between first interest and sales. Leads do not provide you with complete details of potential business opportunities, but they can help you to find out more about a potential business.

Lead Management is designed to help automate the initial pre-sales process, freeing up your sales department to focus on the most valuable prospects and opportunities. By deploying lead management processes, you can:

  • Improve both your response rates to customer requests and your understanding of customer needs.

  • Create high-quality leads and increase your revenues.

  • Identify duplicate leads and merge them with prime leads, to avoid unnecessary effort in processing leads.

  • Streamline the capture, distribution, and qualification of leads across a multitude of channels through systematic and efficient tracking of the progress of those leads. This is achieved through a process of closed-loop monitoring, thereby allowing your sales organization to improve close rates with reduced sales time and cost.

  • Use strategic reporting functions to measure the success of leads with Lead Management, and to support medium to long-term decision-making. Strategic reporting is performed in SAP NetWeaver Business Intelligence (SAP NetWeaver BI).