SAP Key Figures for SAP NetWeaver BI Characteristic 0MEASURE

Predefined key figures for the SAP NetWeaver Business Intelligence (SAP NetWeaver BI) characteristic 0MEASURE (description: Key Figure) are available to you in key figure planning for marketing projects. 0MEASURE is part of the SAP NetWeaver BI InfoCube 0CRM_C01, which in turn is assigned to the Business Planning and Simulation (BPS) planning area 4CRM_0001.

These key figures are delivered in two places:

SAP Strategic Enterprise Management (SAP SEM) Measure Builder
SAP Customer Relationship Management (SAP CRM). From SAP CRM, they can be extracted to SAP NetWeaver BI using DataSources 0MEASURE_ATTR and 0MEASURE_TEXT. These DataSources extract the attributes and texts from fixed table CRMBW_MEASURET.

You define custom key figures in Customizing for Customer Relationship Management under Start of the navigation path Marketing Next navigation step Marketing Planning and Campaign Management Key Figure Planning Define Key Figures End of the navigation path .

The following predefined key figures are available to you:

Monitoring key figures

Technical Name	Description	Definition
0CRM_MKT_0003	Number of Activities	Number of business partners to be contacted in a specific marketing project
0CRM_MKT_0007	Processed Activities	Number of business partners who have been contacted in a specific marketing project
0CRM_MKT_0008	Successful Activities	Number of business partners who have been contacted in a specific marketing project and who have sent back a positive response
0CRM_MKT_0010	Number of Responses
0CRM_MKT_0017	Number of Leads
0CRM_MKT_0018	Number of Opportunities
0CRM_MKT_0019	Expected Sales Volume
0CRM_MKT_0024	Number of Visits
0CRM_MKT_0027	Number of Telephone Calls

Success key figures

Key	Description	Definition
0CRM_MKT_0004	Processing Rate	Number of processed activities in relation to the number of activities
0CRM_MKT_0005	Success Rate	Number of successful activities in relation to the number of responses
0CRM_MKT_0006	Response Rate	Number of responses in relation to the number of processed activities

Monetary key figures

Key	Name	Definition
0REVENUE_01	Marketing-Induced Revenues	Describes that part of the total sales that has been generated by a marketing campaign
0CRM_MKT_0001	Costs of a Marketing Element	Provides a detailed overview of the marketing direct costs and the marketing overhead costs incurred and planned during the period covered by the report. The planned costs can be manually transferred from key figure planning. The incurred marketing costs can be transferred from Profitability Analysis or, alternatively, from the Project System.
0CRM_MKT_0011	Advertising Costs
0CRM_MKT_0012	Costs for Advertising on Television
0CRM_MKT_0013	Costs for Advertising on Radio
0CRM_MKT_0014	Costs for Printing
0CRM_MKT_0015	Costs for Samples
0CRM_MKT_0016	Costs of Trade Promotion
0CRM_MKT_0020	Direct Costs
0CRM_MKT_0021	Total Costs
0CRM_MKT_0022	Sales Price
0CRM_MKT_0023	Expected Revenue
0CRM_MKT_0025	Direct Costs of Visit
0CRM_MKT_0026	Total Costs of Visit
0CRM_MKT_0028	Direct Costs of Telephone Call
0CRM_MKT_0029	Total Costs of Telephone Call