Integrated Marketing Calendar

The calendar is an interactive tool that acts as a central point of entry for information about on-going and planned marketing activities within a certain time range. Marketing activities may be created, changed and displayed directly from the calendar - as a list, or in graphical form. Marketing objects that are supported include Key Timings, Marketing Plan, Marketing Plan Element, Campaign, Campaign Element, Agreement, Deal, Market Development Funds (MDF) Initiative, MDF Initiative Element, MDF Program, MDF Special Program, and Trade Promotions.

Whether you are a marketing professional involved in product launch campaigns, or a trade promotion manager involved with settlement and analysis or trade promotion activities — you can use the calendar to improve alignment and visibility of all marketing and promotional activities and increase collaboration within marketing teams in planning marketing campaigns and programs.

Features

Using the calendar
The ability to create, copy, and delete marketing projects directly in the calendar means that you can access all relevant information in an optimal way. You can create a promotional plan using the template library, change it directly in the calendar if necessary, visualize promotion planning results, compare net revenues of promotions using the split calendar, and so on. This way all the relevant activities are completed from one application.
User group for the calendar
The integrated marketing calendar serves as many different calendars, all-in-one.
- It can be a global calendar, where you can define events that are important to customers, like a football match, or internal events like brand launches.
- It can be an account calendar, where you can find information about when you should schedule promotions for certain accounts.
- It can be an activity, or task-based calendar, where you can quickly view and change activities that are being planned, in progress, or completed.
Configuring the calendar
Depending on the nature of your work, you can configure the calendar to include only the features and information you need to complete your tasks, thus improving day-to-day business efficiency. For example, if you are a key account manager, the Accounts filter search tile might be more useful to you than Agreements. Accordingly, in Customizing you can hide the latter for your business role. Or for example, if you are a senior executive who uses the calendar for a graphical overview of the promotions that are scheduled and are not actually working in the calendar. You can configure the calendar to be available in a Display Only mode, in Customizing.

More Information

Searches in the Calendar

Working with the Calendar

Roles and Authorizations