Benefits
A benefit is a gift or privilege offered to members by the loyalty program host, depending on the attributes specified for the membership. Benefits are assigned and processed at the membership level. They are not directly related to monetary advantages. For example, in the context of the airline industry, an airline may offer free access to a VIP lounge to its members.
Loyalty programs provide benefits to bind members to their vendors. Benefits are used to build relationships and retain customers. They play a vital role in the success of a loyalty program.
Prerequisites
You have defined a loyalty program. For more information, see Loyalty Management.
You have maintained basic settings, memberships, organization membership agreements, and member activities in Customizing for Customer Relationship Management
under 
Marketing
Loyalty Management
.
To use this function, you must activate the business function Loyalty Productivity (CRM_LOY_PROD
).
You can categorize a product as a benefit product by associating the LOY_BENEFIT
set type to a product category using the COMM_HIERARCHY
transaction. The product category has Material [01]
or Service
[02]
as the product type. You can then assign the benefit to a loyalty program.
Features
You can use this function to create benefits, benefit groups, benefit consumption member activities, and sales orders for the purchase of benefits. You can also manually assign benefits, view inherited benefits, and limit the usage of benefits.
Activities
You can add benefits to a tier or remove benefits from a tier for a membership.
Benefit usage and handling
At the membership level, you can have restrictions to limit the usage of benefits. Restrictions can be time based. In the context of the airline industry, an example of a time-based restriction is free access to a VIP lounge to be used within a month. Restrictions can also be based on the number of times a benefit can be used. In the context of the airline industry, an example of this type of restriction is free access to a VIP lounge five times. The two methods of restricting usage of benefits can also be used in combination. In the context of the airline industry, an example of a combined restriction is free access to a VIP lounge five times, to be used within three months.
You can create a member activity each time a benefit is used. The member activity contains the benefit ID and usage information.
You can have benefits that can be bought by members for money or for points, using sales orders.