Dynamic Attributes
You use dynamic attributes to track member behavior in the context of reward rules or your loyalty program, and to trigger actions, for example, to change a member's tier.
You can define dynamic attributes for use as counters, or for recording dates or text.
Dynamic attributes are a key function in the execution and evaluation of your loyalty program.
Integration
You must assign dynamic attributes to your loyalty program for them to be available in rule conditions and actions. You assign the dynamic attributes to your loyalty program or to a reward rule in your loyalty program. You can combine different dynamic attributes in a loyalty program or in a reward rule.
The system responds to member activities according to your rules, and updates dynamic attributes accordingly.
You can define that a change in the value of a dynamic attribute triggers a change of tier.
Prerequisites
You have defined dynamic attributes and assigned them to your loyalty program in Customizing for Customer Relationship Management
under 
Marketing
Loyalty Management - Design
Loyalty
Programs
Define Dynamic Attributes
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Example
You use dynamic attributes to do the following:
Recognize and reward your most frequent customers.
You assign a dynamic attribute “Number of purchases” to a reward rule. You set up the reward rule so that the system updates the dynamic attribute in memberships. You define that members can move to the next tier in the tier group after 20 qualifying purchases. When a member in the “reward” tier group makes a qualifying purchase, the system updates the dynamic attribute in their membership. With the tier change reward rule, the system checks if the dynamic attribute reaches the value 20, and if so, moves the member to the next tier.
Find out which of your usually frequent customers have not made a recent purchase.
You assign the dynamic attribute “Date of last purchase” to another reward rule. You set up the reward rule so that the system updates the dynamic attribute in memberships. You use the dynamic attribute as a condition, to find out when a member in the “gold” tier of the “reward” tier group has not made a purchase for over one month.