You use program partners to add value to your loyalty program, for example, by enabling members to earn or redeem points for complementary goods or services, and to potentially increase the market power of your organization. In addition, by including the products or services of your program partners, it may be possible to increase your insight into the spending patterns of your customers.

You can additionally assign program partners as sponsoring partners for reward rules, for example, for reward rules that are aimed at supporting the program partner's products or services.

You assign a status to a program partner to determine whether the partnership is Active, Inactive, or Pending. The default status is Pending.

You define the date on which the program partner joins the loyalty program. The default date is the date on which you assign a program partner to the loyalty program.