Trade Promotions
Marketing activity used by industries that sell into the retail channel or through brokers or wholesalers.
A trade promotion takes place within a specific time period and aims to increase brand capital, brand awareness, and market share. It is also used to increase sales volume or to launch new products or product lines.
Structure
Trade promotions are structurally similar to other marketing objects, except that trade promotions are targeted at a key account.
A trade promotion has a header that provides overview information about the trade promotion, such as the intended key account, the product planning basis, the trade promotion objective, funds plan details, and trade promotion status.
Assignment blocks contain specific information pertaining to, for example, trade promotion dates, products, and causals.
Integration
Trade promotions are integrated with other marketing objects, including:
Deals
You can generate trade promotions from deals. For more information, see Using Deals to Create Trade Promotions.
Marketing calendar
You can plan your trade promotions using the marketing calendar. For more information, see Marketing Calendar and Working with the Marketing Calendar.
Trade promotion agreements
You can link trade promotions to the associated trade promotion agreement. For more information, see Trade Promotion Agreements.