Marketing 

This key capability enables you to carry out all of your marketing activities by providing a wide range of tools and functions designed to support you at all levels of marketing, from planning campaigns and trade promotions, through to the creation of target groups, personalized product recommendations, and complex market analysis functions. Integration between the different marketing components enables data to be accessed simultaneously across different interfaces. At various stages of the marketing cycle, data on all business objects (such as target groups, top n product lists and external address lists) can be written to the SAP Business Information Warehouse (SAP BI) for evaluation purposes.

The documentation in this area describes the business scenarios and business processes in CRM Marketing in detail.