Digital Asset Management 

Purpose

You can use this business process to bring digital assets into the system and make their users, customer, or partners available. By using additional digital asset properties and an authorization concept tailored to them, you can control what the user can see or change.

Prerequisites

You are assigned as a user to the role for marketing assistants.

Process Flow

 

 

Firstly, load digital assets into your system:

...

       1.      Upload and qualify digital asset (CRM Server).

The digital assets are now in your system and have been assigned properties.

       2.      Maintain digital asset properties (CRM Server)

You can change and modify digital asset properties at any time.

       3.      Assign legal information to the digital asset (CRM Server)

You can use legal information to prevent your digital assets from being misused.

You now have digital assets in your system and can work with them. You have the choice of two process flows:

...

                            a.      Find and display digital asset (CRM Server).

                            b.      Create new version of digital asset (CRM Server)

If you want to make changes to a digital asset, create a new version of a digital asset, assign the corresponding properties to it, and release it for use.

Or:

...

                            a.      Find and display digital asset (CRM Server).

                            b.      Download digital asset (CRM Server)

The user can now download the digital asset.

                            c.      System gets download information (BI)

                            d.      Analyze download information for digital asset (BI)

You can now analyze download information.