Media 

Purpose

mySAP CRM for the media sector provides you with comprehensive functions for marketing and sales, which have been tailored to the requirements of media and entertainment companies. You can use the comprehensive range of functions to win and retain customers and offer them improved products and services that are tailored to their requirements. mySAP CRM for the media sector contains marketing, sales and service functions for various channels and is designed for typical processes in media, such as placing advertising and selling rights.

The following sections contain detailed information on media-specific business processes.