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Component documentation E-Marketing Locate the document in its SAP Library structure

This key area enables you to turn the Internet into a profitable marketing channel for business partners. You can provide your customers with personalized marketing campaigns in a Web shop environment, optimizing your sales and marketing operations. You can use a wide range of tools and functions designed to support you in all aspects at all levels of marketing, from planning campaigns and trade promotions, through to the creation of target groups, personalized product recommendations, and complex market analysis functions.

 

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