Target Groups 

Definition

A target group is a list of business partners that have been combined for a specific marketing activity. In Segment Builder, target groups can be created both by executing the selection conditions for a marketing profile or independently of the profile, for example by importing a list of business partners from an external system. It is also possible to select target groups in the BW System (transaction rstg_bupa), and then to create them from there directly in CRM.

In Mobile Sales, a target group can contain business partners and contact persons, depending on the chosen selection criteria.  

Target groups can have one of two statuses: active and inactive, whereby only active target groups can be used in the application.

Use

Target groups group together business partners that are to be targeted as part of a marketing activity such as a marketing campaign.  For this reason, they can be added to a marketing element in Marketing Planner and then be contacted when the corresponding campaign is being executed.

In addition, target groups can be used as the basis for marketing analyses performed in the SAP Business Information Warehouse (BW), for example to generate top n product lists, or for use in cross-selling, where particular product combinations are to be proposed for certain business partners only.

Target groups can also be used without reference to a campaign. For more information, see Processing Target Groups.