Customer Segmentation
Master Data
Segmentation Preparation
Using InfoSets and BW Queries in the Segment Builder
Standard InfoSets for Use in the Segment Builder
Attributes
Working with Attributes
Attribute Sets
Working with Attribute Sets
Attribute Lists
Working with Attribute Lists and Data Sources
Creating an Attribute List
Sampling Preparation
Working with Samples
Samples and Profile Selection
Master Group Preparation
Master Group
Working with Master Groups
Target Group Creation
Working with the Segment Builder
User Settings in the Segment Builder
Rules and Relationships in the Segment Builder
Segment Builder: Background Information
Undo/Redo in the Segment Builder
Personalization of Attribute Lists in the Segment Builder
Segmentation of Individual Objects
Segmentation of Individual Objects: Examples
Segmentation of Data from External List Management
Profile sets
Creating a Profile Set as Subset (SAP GUI)
Profiles
Working with Profiles
Target Groups
Usage of Target Groups
Working with Target Groups
Importing External Target Groups
Displaying Target Groups in the SAP GUI
Target Group Optimization
Campaign Optimization using RFM Analysis
Using RFM Analysis in the Segment Builder
Example: Using RFM Analysis in the Segment Builder
Target Group Processing
Follow-Up Processing of Target Groups without Campaign Reference
Campaign Preparation
Basic Functions
CRM Content Management
Linking Content Objects and Business Objects
Document Management
Document Processing
Content Search
Integrating Microsoft Word
Version Management
Content Servers
Exchanging Documents with the Mobile Client
Content Management in the Business Transaction
Text Management
Text Object
Text Type
Text Determination Procedure
Definition of Text Determination Procedure
Text Determination
Type of Text Transfer
Definition of Access Sequence
Assignment of Fields
Standard Texts in CRM
Check Text Customizing for Consistency
Setting New Text Types
Specify a Text Type in SAPscript
Translating Text Types
Setting Texts
Set Texts Using Text Determination
Translating Procedure Descriptions and Access Sequence Descripti
Interactive Scripting
Personalized Mail
Mail Templates
Mail Forms
Mail Forms Structure
How are Mail Forms Structured?
Pages of a Mail Form
Main Windows and Subwindows
Texts and Data in a Mail Form
Creating Mail Forms
Mail Preview
Communication Channel Test
Working with Mail Forms
The PC Editor
Style Builder
Overview of Node Types
Creating Pages
Creating Windows
Positioning Text in a Mail Form
Entering Texts Using the PC Editor
Inserting Addresses
Inserting Graphics
Using Attributes in Mail Forms
Including Attributes in the Editor
System Attributes
Syntax of Attributes
Flow Control
Processing a Mail Form
Rules for Processing a Mail Form
Specifying Conditions
Page Sequence and Numbering
Page Sequencing
Page Numbering
Smart Styles
Smart Style: Header Data
Creating Paragraph Formats
Creating Character Formats
Graphic Administration
Importing Graphics
Previewing and Editing Graphics
Transporting Graphics
Tracking for E-Mails
Translating Mail Forms
Mailing Lists
Mail Forms in People-Centric User Interface
Marketing Calendar
Creating a Query
Working with the Marketing Calendar
Customizing for the Marketing Calendar
Marketing Plans and Campaigns
Creating Marketing Projects
Creating Marketing Projects with Templates
Basic Data in Campaigns
Marketing Planner
Print Preview and Form Management
Maintaining Dates
Assigning Products
Campaign-Specific Conditions
Assigning Product Catalogs and Catalog Variants
Assigning Partners
Assigning Questionnaires
Assigning Target Groups
Assigning Documents
Notes for Marketing Elements
Authorizations in Marketing Planning and Campaign Management
Business Transactions
SAP Business Workflow
Workflow for Approving Marketing Campaigns
Preparing for Campaign Execution
Data Exchange with Microsoft Project
Transferring Marketing Projects to MS Project
Updating a Marketing Project
Differences in Maintaining a Project with Microsoft Project
Data Exchange with Protagona
Allocation Planning
Allocation Planning: Process
Allocation Rules
Allocation Formulas
Ranking
Allocation Planning: Business Add-Ins
Entering Allocation Data
Actions and Conditions
Processing Time
Action Monitor
Actions in CRM Marketing
Condition Editor
Conditions for Scheduling and Starting Actions
Controlling Actions
Determining Conditions
Processing Actions in Marketing Objects
Processing Actions Using the Object Services Toolbar
Print Preview and Form Management
Archiving Marketing Planner Data
Archiving Object CRM_MKTPL