Marketing Analytics
Marketing Budget Planning
Basic Key Figure Planning
Carrying Out Key Figure Planning with Excel or ALV Grid
Campaign Planning
Key Figure Planning in the Marketing Planner
Basic Key Figure Planning
Carrying Out Key Figure Planning with Excel or ALV Grid
Trade Spends/Volumes
Success Key Figures
Cost Planning
Distribution
Customizing for Distribution
Analyses
Integration between SAP CRM and SAP SCM
Integration with Demand Planning and Supply Network Planning
Settings in CRM for Integrating with SCM
Settings in SCM for Integrating with SCM
Target Group Optimization
Campaign Optimization using RFM Analysis
Using RFM Analysis in the Segment Builder
Example: Using RFM Analysis in the Segment Builder
Marketing Plan Analysis
Campaign Monitoring and Success Analysis
Lead Analysis
External List Analysis
Integrated Functions in Other Systems