Marketing Planning
Master Data
Marketing Plan Preparation
Basic Functions
CRM Content Management
Linking Content Objects and Business Objects
Document Management
Document Processing
Content Search
Integrating Microsoft Word
Version Management
Content Servers
Exchanging Documents with the Mobile Client
Content Management in the Business Transaction
Text Management
Text Object
Text Type
Text Determination Procedure
Definition of Text Determination Procedure
Text Determination
Type of Text Transfer
Definition of Access Sequence
Assignment of Fields
Standard Texts in CRM
Check Text Customizing for Consistency
Setting New Text Types
Specify a Text Type in SAPscript
Translating Text Types
Setting Texts
Set Texts Using Text Determination
Translating Procedure Descriptions and Access Sequence Descripti
Extensions with the Easy Enhancement Workbench in CRM
Customizing Includes
Easy Enhancement Workbench
Easy Enhancement Workbench for Marketing
Adding Fields to the Marketing Planner
Easy Enhancement Workbench for Business Transactions
Easy Enhancement Workbench for the Resource Planning Tool
Easy Enhancement Workbench for Business Partner
Adding New Fields in Business Partner
Adding New Tables in Business Partner
Migration of BDT-Extensions to the People-Centric UI
Easy Enhancement Workbench for Partner/Product Ranges
Adding New Fields in the PPR Standard Set Types
Easy Enhancement Workbench for Solution Database
Easy Enhancement Workbench for Installed Base Management
Easy Enhancement Workbench for Case Management
Easy Enhancement Workbench for Counters and Readings
Marketing Plans and Campaigns
Creating Marketing Projects
Creating Marketing Projects with Templates
Basic Data in Marketing Plans
Marketing Planner
Print Preview and Form Management
Personalized Mail
Mail Templates
Mail Forms
Mail Forms Structure
How are Mail Forms Structured?
Pages of a Mail Form
Main Windows and Subwindows
Texts and Data in a Mail Form
Creating Mail Forms
Mail Preview
Communication Channel Test
Working with Mail Forms
The PC Editor
Style Builder
Overview of Node Types
Creating Pages
Creating Windows
Positioning Text in a Mail Form
Entering Texts Using the PC Editor
Inserting Addresses
Inserting Graphics
Using Attributes in Mail Forms
Including Attributes in the Editor
System Attributes
Syntax of Attributes
Flow Control
Processing a Mail Form
Rules for Processing a Mail Form
Specifying Conditions
Page Sequence and Numbering
Page Sequencing
Page Numbering
Smart Styles
Smart Style: Header Data
Creating Paragraph Formats
Creating Character Formats
Graphic Administration
Importing Graphics
Previewing and Editing Graphics
Transporting Graphics
Tracking for E-Mails
Translating Mail Forms
Mailing Lists
Mail Forms in People-Centric User Interface
Maintaining Dates
Notes for Marketing Elements
Assigning Documents
Assigning Partners
Authorizations in Marketing Planning and Campaign Management
Business Transactions
Data Exchange with Microsoft Project
Transferring Marketing Projects to MS Project
Updating a Marketing Project
Differences in Maintaining a Project with Microsoft Project
Data Exchange with Protagona
Change Documents for Marketing Projects
Archiving Marketing Planner Data
Archiving Object CRM_MKTPL
Marketing Budget Planning
Key Figure Planning in the Marketing Planner
Basic Key Figure Planning
Carrying Out Key Figure Planning with Excel or ALV Grid
Key Figures
Status Management
System Status Overview
Connection to the SAP R/3 System
Transferring a Marketing Project to the R/3 System
Actual Costs
Account Assignment to Profitability Analysis (CO-PA)
Acc.Assignment to WBS Elmnts with Settlement to Prof.Analysis
Account Assignment to WBS Elements without Settlement to Profita
Marketing Plan Analysis