Campaign Management for Media Advertising (E-Mail) 
Purpose
The business scenario variant Campaign Management for Media Advertising (E-Mail) describes how to execute campaigns for advertising services in the Internet or using personalized e-mails.
To execute the campaign, you place a campaign on your company’s homepage or send personalized e-mails to selected customers.
The customers log on to the Internet application component on your company’s homepage and enter their orders themselves.
The following are examples of Internet or e-mail campaigns for advertising services:
· You want to send personalized e-mails to car dealers and realtors informing them that they can enter display ads themselves in the Internet.
· You want to point out to classified ad customers who access your media company’s homepage that it is time to do some spring cleaning and that they can enter their own classified ad in the Internet in the column Car Boot Sale.
Prerequisites
You will require the following SAP application components for this business scenario variant, depending on which SAP Media release you are using:
Business Partner |
Release |
SAP Application Component |
Configuration |
Media company Customer |
SAP Media 4.71 (SP01) |
SAP CRM 4.0 (SP 01) SAP R/3 Enterprise 4.70 x 1.10 with PS, FI, CO-PA SAP R/3 Plug-In 2003.1 (SP 01) SAP BW 3.10 with SAP SEM 3.20 |
Use the SAP Solution Manager. |
SAP Media 4.72 |
SAP CRM 4.0 (SP 05) SAP R/3 Enterprise 4.70 x 2.00 with PS, FI, CO-PA SAP PI-BASIS 2003_1_620 SAP R/3 Plug-In for OLTP 2003.1 (SP 01) SAP BW 3.20 with PI_BASIS 2002_1_620 (SP03) SAP SEM 3.20 SAP Enterprise Portal 5.0 |
Process Flow
The business processes that belong to this business scenario are processed in the following order, depending on which SAP Media release you are using:
Release |
Process Flow |
SAP Media 4.71 |
... 3. Campaign Execution for Media |
SAP Media 4.72 |
... 1. Campaign Preparation for Media |