Account Assignment to Profitability Analysis (CO-PA) 

Use

If there is no need to accrue revenues on a time basis for your marketing campaigns, then you account assign the costs directly to a profitability segment in Profitability Analysis (CO-PA).  The system transfers the data from Profitability Analysis to SAP Business Information Warehouse (SAP BW).

Features

When account assigning the actual costs directly to Profitability Analysis, you enter the line items per marketing element.

In the standard system, the characteristic supplied by Profitability Analysis is the marketing element characteristic, which refers to a WBS element.

When you account assign costs and revenues to Profitability Analysis, you enter a marketing element in the profitability segment. In addition to the marketing element characteristic, you can also enter other characteristics in the profitability segment, such as channel, product or region.

When transferring a sales order that you created in mySAP CRM to SAP R/3, the value for the marketing element characteristic is automatically entered in the profitability segment. In this way, the revenues achieved by a campaign are displayed in Profitability Analysis.

For more information, see the R/3 documentation under:

Cross-Application Components -> Financials -> Controlling (CO) -> Profitability Analysis (CO-PA).