Attribute Sets 

Definition

An attribute set is used to group attributes created specifically within CRM Marketing together for a marketing-related purpose. Each attribute set therefore contains those attributes belonging to a business partner that are relevant for the purpose/application at hand.

Use

Attribute sets are used in applications such as CRM Internet Sales and CRM Telesales. In Internet Sales, they record marketing attributes for all business partners visiting Web shops, enabling the business partner to be assigned to a marketing profile. In CRM Telesales, they can be used to profile Telesales agents.

Integration

Attribute sets are integrated in the following SAP application components:

·        CRM Internet Sales (CRM-ISA)
In Internet Sales, they can be used to record marketing attributes for all business partners that visit a Web shop. The business partners can then be assigned to a marketing profile. The relevant attribute set is assigned to a Web shop in the transaction for maintaining Web shops (Internet Sales ® Maintain Web Shop).For more information, see Personalized Product Recommendations.

·        CRM Customer Interaction Center (CRM-CIC)
In CRM Telesales, attribute sets are used to create profiles for telesales agents in the context of business routing. For more information, see Processing Profiles and Attributes.

• CRM Mobile Sales (CRM-MSA)
  In the Mobile Sales application you assign attribute sets to business partners in the Business Partners/Marketing screen. You can also make a mass assignment of attribute sets to target groups. For more information, see Assigning Marketing Attribute Sets to Target Group Members.

·        Master Data (CRM-MD)
In the business partner master record, a tabstrip exists on which you can maintain the attributes for a business partner. For more information, see Marketing Attributes.

·        You can also make the assignment of attribute sets to the business partners from within Marketing. Choose Customer Relationship Management ® Marketing ® Segmentation of Business Partners ® Marketing Attributes ® Assign Attribute Values to Business Partners.

 

You can also use a range of reports to perform mass assignment / deletion of attributes sets. These reports partially automate the tasks associated with attribute sets. You can find them at: Customer Relationship Management ® Marketing ® Tools ® Expert Tools. You can find documentation on the corresponding reports if you place the cursor over the report and choose the Documentation button.