Campaign Management for the Media Industry
Business Scenario Variants
Campaign Management for Media Advertising in IC (Outbound)
Campaign Management for Media Advertising in Media CIC (Inbound)
Campaign Management for Media Advertising (E-Mail)
Campaign Management for Media Subscriptions in IC (Outbound)
Campaign Mgt for Media Subscriptions in Media CIC (Inbound)
Campaign Management for Media Subscriptions (E-Mail)
Campaign Mgt for Media with Account and Contact Management
Campaign Management for Media with Mobile Sales
Campaign Management for Media with Automation and Optimization
Processes
Campaign Preparation
Campaign Preparation for Media
Campaign Planning
Campaign Execution
Campaign Execution for Media
Call List Management
Call Preparation
Agent Guidance for Media
Entering Ad Orders in the Interaction Center
Entering Subscription Orders in the Interaction Center
Interaction Wrap-Up
Identifying Business Partners in the Customer Interaction Center
Entering Ad Orders in the Customer Interaction Center
Entering Subscription Orders in the Customer Interaction Center
Interaction Wrap-Up in the Customer Interaction Center
Entering Ad Orders in the Internet
Entering Subscription Orders in the Internet
Account Processing
Business Activity Processing
Campaign Execution with Mobile Sales
Campaign Monitoring and Success Analysis
Campaign Process Modeling
Marketing Optimization and Refinement
Campaign Process Initiation