Marketing 

This key capability enables you to carry out all of your marketing activities by providing a wide range of tools and functions designed to support you in all aspects at all levels of marketing, from planning campaigns and trade promotions, through to the creation of target groups, personalized product recommendations, and complex market analysis functions. The high level of integration between the different marketing components enables data to be accessed simultaneously across different interfaces. At various stages of the marketing cycle, data on all business objects (business partners, marketing plans, target groups, top n product lists, leads, external address lists) can be written to the SAP Business Information Warehouse (SAP BW) for evaluation purposes.

See also:

Marketing Planning

Campaign Management

Trade Promotion Management