Campaign Execution 

Purpose

You can use this business process to send your campaign to one of the various channels for execution. Once you have finished planning a campaign, you can release it and start to actually execute it. You can transfer the campaign to the SAP Project System to carry out cost controlling. Once it has been transferred, it is shown in the system as a project and is available as an account assignment project.

Then you can carry out the campaign by your chosen method of communication.

·         E-Mail
In E-Selling you can send out a personalized e-mail with an optional link to a webshop. The product catalog assigned to a campaign stipulates the product selection available in the webshop. If a customer places an order, a connection between the order and campaign is created using the link.

·         Field Applications
If you wish to execute your campaign via the field, you can generate an activity for each business partner in a particular segment. The campaign is replicated so that the field sales force has access to all of the necessary information, including products, conditions, documents and so on.
Activities are also replicated. If an employee creates a sales order for an activity, product suggestions for the sales order can be generated using the products assigned to a campaign. You can also use campaign-specific pricing conditions and transfer these to the sales order.
If you carried out quantity allocation planning when setting up your campaign, you can generate both product suggestions and quantity suggestions for the sales order. A reference to the campaign is created when you enter the order.

·         Interaction Center (IC)
When you transfer a marketing segment to the IC, a calling list is created which is distributed to the individual IC agents. The agent can then process all of the activities assigned to him and make product and quantity suggestions when placing an order as well as taking campaign-specific pricing conditions into account. A reference to the campaign can be created in the sales order.

Process Flow

 

1.       A campaign cannot be transferred to the SAP R/3 System until it has the system status Released. It can be transferred to the R/3 System either in the background via Middleware or manually by triggering the release from the Marketing Planner.

2.       Once this transfer has been triggered, the marketing hierarchy is sent to the R/3 System where the costs are settled.