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Function documentation Working with Attribute Sets Locate the document in its SAP Library structure

Use

Attribute sets group together those attributes created specifically within CRM Marketing for marketing purposes. You could for example create an attribute set to describe purchase behavior, satisfaction level, or potential growth. When modeling marketing profiles, you can also use selection criteria relating to business master data (age, gender for example) or to data obtained through analyses in the SAP Business Information Warehouse (BW) (number of purchases last month). Such criteria do not do not have to be defined within attribute sets.

A marketing profile is then created when the relevant attribute values are assigned to a business partner.

Attribute sets are used:

·        In Internet Sales, where they are assigned to a Web Shop. Assuming you run an online book store for example, you might create an attribute set containing the attributes favorite author, genre, and price category. Business partners visiting the store use this attribute set to create a marketing profile.

·        To create target groups. Attribute sets and the attributes they contain are used for the selection of marketing profiles.

·        To create personalized e-mails. The conditions under which certain texts are included in an e-mail are specified in terms of attributes, which in turn are contained within attribute sets.

 

The following graphic provides two examples of attribute sets – one for a book store, the other for a vitamin store.

This graphic is explained in the accompanying text

Prerequisites

You have created attributes. For more information on this, see Working with Attributes.

Example

Assume you wish to create a attribute set for the book store shown in the graphic above.

...

       1.      Choose Customer Relationship Management ® Marketing ® Segmentation of Business Partners ® Marketing Attributes ® Maintain Attribute Sets.

       2.      Choose Create Attribute Set and enter B1 as the name of the set.

       3.      Enter a description for the attribute set, for example Bookstore 1.

       4.      Select the attributes that the attribute set is to contain, in this case, for example, Favorite author, Favorite genre, Price category.To do so, double-click on the relevant attributes in the locator area.

       5.      To display the details of the attributes in the attribute set, select the attribute by placing your cursor on the relevant line and choose the This graphic is explained in the accompanying text Attribute icon.

 

 

 

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