Activity Analysis 

Purpose

By evaluating business activities in detail, Activity Analysis enables sales managers to monitor the their sales team’s daily work, as well as enabling sales representatives to keep track of their own activities. You can see the success rate of activities, analyze whether customer contact was predominantly initiated by the customer or your sales team, or evaluate the intensity of your customer care. It is also possible to analyze activities in conjunction with their associated products so that you can gain an accurate picture of whether your sales strategy is being implemented and how successful it is.

Process Flow

The diagram below illustrates the Activity Analysis process:

       1.      The SAP CRM system provides activity data to SAP BW.

       2.      The SAP BW system updates its activity information.

       3.      You monitor the success/failure rate of activities by using the Success/Failure Analysis (query 0CSAL_C01_Q0006).

       4.      You monitor the intensity of your customer care, in other words, how much time is spent with customers. To do this, you use the Intensity of Customer Care query (query 0CSAL_C01_Q0003).

       5.      You monitor the distribution of activities across organizational units in order to help predict the future workload. To do this, you use the Distribution of Activities per Organizational Unit query (query 0CSAL_C01_Q0005).

For more information about these and other activity analyses, see the SAP Library under SAP NetWeaver  ® SAP Business Information Warehouse  ® BI Content  ® Customer Relationship Management  ® Sales  ® Sales Analyses for CRM  ® Queries  ® Activities.