Retailing 

Definition

The Retailing enterprise area includes the procurement, storage, distribution and sale of goods. Scenarios are supported in both the retail and wholesale sectors.

Goods movements are planned and tracked at every stage in the supply chain using a Retail Information System.

Key retailing processes are:

Use

The retailing business processes play a crucial role in controlling and the complete monitoring of the whole value chain, thus enabling retailers to react swiftly to changes in consumer behavior (efficient consumer response - ECR).