Advertising Management (IS-M-AM)

Unit used to describe advertising offers that consist of one item

only.

Advertising offers can be reproduced in basic booking units according to the item type as follows:

• Advertising space in newspapers, magazines or websites can be reproduced in basic booking units of the ad or online item types.
• The number of advertising media that can be delivered in a distribution zone with or without a carrier publication can be reproduced in basic booking units of the ad insert or distribution item types.
• Detailed program schedules can be reproduced in basic booking units of the commercial item type.

The structure of a basic booking unit is described from a technical and business perspective.

Basic booking units are assigned below combined booking units in sales-relevant booking unit hierarchies. Basic booking units are found at the lowest hierarchy level in sales-relevant booking unit hierarchies.