retailing

Retail (IS-R)

An enterprise process area comprising the procurement, storage, distribution and sale of goods. Process scenarios are supported in both the retail and wholesale sectors.

Goods movements are planned and tracked at every stage in the logistics chain using a Retail Information System.

Key retailing processes are:

The retailing business processes play a crucial role in controlling and monitoring the whole value chain, thus enabling retailers to react swiftly to changes in consumer behavior (efficient comsumer response - ECR).