Organizational Structure: Distribution Channel
Definition
The distribution channel is the channel through which saleable materials or services reach the customer. Distribution channels include selling to consumers through various types of retail outlet or via mail order.
Use
Each distribution channel is assigned to a sales organization, and these two units together form a distribution chain. Multiple assignments are possible.
Integration
Data is not retained at distribution channel level. A distribution channel level is not a data retention level until it has been combined with a sales organization or (later) a division as well.