Selecting Addresses for a Sales Promotion 

Description

The address selection process has been enhanced to include selection data from the Logistics Information System and Service Management.

Statistical data from LIS is useful if you want, for example, to contact customers who have achieved a certain sales volume or for whom the actual figures are considerably poorer than the planned figures.

Service Management data is useful, if you want, for example, to recall faulty products.

On the selection screen for the address lists, you will find two new buttons:

• Logical database

• Exception

Logical database

This button enables you to define selection criteria from other logical databases. In the standard system, you can choose from the following databases:

• Equipment

In the case of a product recall, for example, you can trace customers who purchased the faulty product over a particular period by entering the material number and the relevant range of serial numbers as selection criteria.

• Credit limit

For example, you can select customers who have exceeded their credit limit, using the blocked document status as the selection criteria.

Exception

An exception is made up of exclusion criteria which enable you to narrow down the customers selected to a very specific group. For example, you can select all customers who achieved a particular sales volume over a specified time period.

You define exceptions in the Early Warning System in Logistic Information System for particular information structures. In the case of the address list, it only makes sense to define exceptions for information structures which include the characteristic "Customer". In an exception for address selection, you must enter the following information:

• Characteristics

• Values for the characteristics

• Key figures

• Periods to be taken into account

• Currency to be used

• Requirements for the key figures:

You specify one of the following types of requirements:

• Threshhold value

• Planned/actual comparison

• Trend analysis

Depending on the type, you then enter one of the following:

• A threshhold value

• The type of trend

• A planning version

On the follow-up processing screen, you must activate the Active for standard analyses field

Further notes

For more information on exceptions, see the Early Warning System documentation in the R/3 Library.