SAP Customer Relationship Management

More than ever, in today’s challenging business environment, best-run companies are staying focused on their most valuable assets–their customers. Companies seek to retain their best customers and maximize the effectiveness of every customer interaction–whether it’s sales, service, or marketing.

Unlike other CRM software, the SAP Customer Relationship Management (SAP CRM) application, part of the SAP Business Suite, not only helps you address your short-term imperatives–to reduce cost and increase your decision-making ability–but can help your company achieve differentiated capabilities to compete effectively over the long term.

SAP Notes

Available SAP Education Offerings

SAP Courses, Resources, and Certifications

This content is not part of SAP product documentation. For more information, see the following disclaimerInformation published on SAP site.