Master Data

Make Your System a Living System

Master data is the central information source for your company. All SAP components access this data. By integrating master data in central database objects, you can avoid data redundancy. SAP components use data from the individual master data records for most transactions.

Generating your company's master data in an SAP Best Practices system is one of the central tasks in the implementation process of SAP Best Practices. The sample master data provided allows you to successfully implement the preconfigured business scenarios.

The main source of master data is the ERP system that is connected to the CRM system because typically there are already business scenarios for the sales and distribution area configured in the ERP system including the relevant master data.

In order to arrange a master data and sales document integration between the ERP system and the CRM system basic customizing data and master data for sales and distribution (business partners, products, pricing data) are replicated from the ERP system into the CRM system.
Therefore SAP Best Practices for CRM only provides pure CRM-specific master data (e.g. marketing attributes) for the ERP integration use case.

In case the ERP system has been configured using an SAP Best Practices Baseline package, so-called Delta Guides will provide all relevant information for an easy integration of the Baseline package ERP scenarios with the Best Practices CRM scenarios, such as mapping of organizational structure, replication of customizing, master data and basic functions.

For an overview of all master data used in the scenarios of SAP Best Practices for CRM see CRM Master Data.

The row Source in the master data sheets indicates if the master data requires an SAP Best Practices Baseline Package installation in the ERP system or if the master data has been directly created in the CRM system by the SAP Best Practices for CRM installation.