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SAP CRM provides comprehensive generic and industry-specific CRM capabilities that
support all customer-facing lines of business across marketing, sales and service, as well
as customer interaction channels, and includes powerful analytics.
Only with SAP CRM your employees have on overview of the complete supply chain and fast access to consolidated information to grow long-term customer retention.
SAP does this by: - Supporting customer related processes from end-to-end along the value
chain, across
departmental boundaries into fulfilment, through shipping, and finally from invoicing to account
receivables.
- Providing employees with enterprise customer intelligence bringing together all relevant
sources of customer data across the enterprise for faster, better and more accurate decision-making
- Enabling immediate value, supporting organizations to address strategic priorities first,
accomplish business value quickly, and expand their solution step by step - realizing tangible
ROI with each step along the way.
Organizations can thereby make CRM an integral driver of their overall business strategy
aiming at driving revenue, attaining operational excellence, and managing profitable growth.
To fully leverage the CRM solution, SAP Best Practices for CRM has been developed, which helps you
reap business benefits quickly and reduce your risks as far as possible.
SAP Best Practices for CRM can be tailored to suit exactly your requirements. Therefore,
SAP Best Practices is the optimal starting point providing completely pre-defined business
scenarios. However, please note that SAP Best Practices for CRM focuses on a limited
number of central scenarios for SAP CRM. The main focal point of SAP Best Practices is
to make all configuration settings for these business scenarios readily available for
evaluation and implementation. Of course, the solution based on SAP Best Practices can be
extended with additional configuration to make use of all the benefits SAP CRM offers.
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